Automated marketing analytics & reporting dashboard
Data Automation · Analytics · Visualization
The client
An e-commerce business running multi-channel digital marketing and tracking customer acquisition, conversions and sales across separate analytics and CRM systems.
Challenge
Marketing and management teams combined data from different systems by hand to prepare weekly and monthly reports. Fragmented data, inconsistent metrics and repetitive reporting slowed decision-making and made performance changes hard to spot quickly.
Scope & features
- Automated marketing data collection
- CRM and sales data integration
- Advertising platform integrations
- Website analytics aggregation
- KPI normalization
- Real-time dashboards
- AI-generated performance summaries
- Anomaly alerts
- Automated weekly and monthly reporting
Solution
Built an automated analytics pipeline that consolidates marketing, sales and management KPIs into real-time dashboards with AI-generated summaries.
Outcome
A full day of manual reporting per week was eliminated. Leadership got real-time performance visibility, with anomaly alerts delivered automatically via Slack and email.
Tech stack
- Node.js
- Make.com
- Google Analytics API
- Meta Ads API
- PostgreSQL
- React
- Looker Studio
1 day → 0
weekly reporting time
Start with an AI audit
A focused review of your operations, data and automation — and a prioritized roadmap with ROI estimates. The same entry point our long-term partners started from.
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