Cookie Policy
This Cookie Policy explains how Velway LLC, doing business as Velway AI ("Velway AI", "we", "us", or "our"), uses cookies and similar technologies on https://velway.ai (the "Website"). It should be read together with our Privacy Policy.
1. What Are Cookies and Similar Technologies?
Cookies are small text files that websites store on or access from a user's device. They can be used to remember preferences, maintain website functionality, understand how visitors use a website, measure performance, and support advertising or other online services.
Similar technologies may include pixels, tags, local storage, software development kits, and other mechanisms that store or access information on a device. In this Policy, we use the term "cookies" broadly to include these technologies where appropriate.
2. How We Use Cookies
Velway AI currently uses cookies primarily to understand Website usage and performance. We may also use strictly necessary technologies to operate the Website and, if introduced later, functional, CRM, or marketing technologies.
Where applicable law requires consent, non-essential cookies are used only after the relevant consent has been provided. Strictly necessary cookies may be used without consent where permitted because they are required to provide a service requested by the user or to maintain essential security or technical functionality.
3. Categories of Cookies
Strictly Necessary Cookies
These cookies or similar technologies are required for core Website functionality, security, consent management, network management, or other features necessary to provide the Website.
If a consent management platform is implemented, it may set a cookie or local-storage item to remember the visitor's privacy choices. The exact cookie name and retention period will be added to the table below after the consent tool is selected and deployed.
Analytics Cookies
Analytics cookies help us understand how visitors interact with the Website, including which pages are viewed, how visitors arrive at the Website, and general engagement patterns. We currently use Google Analytics 4 for this purpose.
Functional / CRM Cookies
Functional or CRM technologies may support forms, visitor preferences, scheduling, lead management, and related Website functionality. If HubSpot tracking or another CRM tracking technology is deployed on the Website, this Policy and the cookie inventory will be updated to reflect the actual cookies in use.
Marketing / Advertising Cookies
Marketing cookies may be used in the future to measure advertising performance, attribute conversions, build audiences, or support relevant advertising. No marketing technology should be activated for users in jurisdictions requiring prior consent until the appropriate consent has been obtained.
4. Cookies Currently Used
The table below reflects the core analytics cookies currently expected from the Website's Google Analytics 4 implementation. Cookie behaviour may vary depending on browser settings, consent choices, updates made by service providers, and future changes to our Website.
| Cookie | Provider | Category | Purpose | Default duration |
|---|---|---|---|---|
| _ga | Google Analytics | Analytics | Used to distinguish users. | 2 years |
| _ga_<container-id> | Google Analytics | Analytics | Used to distinguish users. | 2 years |
The table reflects the cookies currently documented for the Website. If a consent-management platform, HubSpot tracking code, Meta Pixel, Google Ads, LinkedIn Insight Tag, or another tracking technology is added, this table will be updated to reflect the live Website configuration.
5. Google Analytics 4
We use Google Analytics 4 ("GA4") to measure Website traffic and engagement. GA4 may use cookies to distinguish users and maintain session state. Analytics data may include information such as page views, session information, approximate location derived from IP address, browser or device information, referral information, and interactions with Website content, subject to our configuration and your consent choices.
Our GA4 event and user data retention setting is currently configured for 14 months. Cookie expiry is separate from Analytics data-retention settings and is shown in the table above.
Where required by applicable law, GA4 should remain blocked or operate only in the legally permitted consent mode until the visitor has made the relevant cookie choice.
6. Cookie Consent and Your Choices
Where required by applicable law, the Website should provide a consent banner that allows visitors to make a genuine choice regarding non-essential cookies.
The consent interface should allow visitors to:
- accept non-essential cookies;
- reject non-essential cookies without unnecessary friction;
- manage preferences by category; and
- change or withdraw consent later through a persistent Cookie Settings link or equivalent control.
Rejecting non-essential cookies should not prevent access to the core Website unless a particular feature genuinely requires a strictly necessary technology.
Consent should not be inferred merely because a user continues browsing the Website.
7. Browser Controls
Most browsers allow users to delete or block cookies, restrict third-party cookies, or clear cookies when the browser closes. Browser controls operate separately from the Website's consent settings. Blocking certain cookies may affect Website functionality or measurement.
8. Third-Party Providers
Some cookies and similar technologies used on the Website may be provided by third parties. Those providers may process information under their own privacy terms and policies.
Current or planned providers may include:
- Google Analytics 4 — analytics and Website measurement;
- Google Tag Manager — deployment and management of Website tags;
- HubSpot — forms, CRM, lead management, and visitor tracking if and when its tracking code is activated.
We review third-party technologies before deployment and should update this Policy when new tracking technologies are introduced.
9. International Processing
Some technology providers may process information in countries other than the country where you are located, including the United States. Where data-protection law requires safeguards for international transfers, those safeguards are addressed in our Privacy Policy and relevant provider arrangements.
10. Changes to This Cookie Policy
We may update this Cookie Policy when our Website, cookie configuration, analytics setup, consent platform, service providers, or legal requirements change.
The latest version will be published on this page with a revised "Last updated" date. We may request fresh consent if the purposes or technologies used change in a way that requires new consent.
11. Contact Us
If you have questions about this Cookie Policy or our use of cookies and similar technologies, contact:
Velway LLC
Khoryva 32, Kyiv 04071, Ukraine
privacy@velway.ai