AI-powered paid media operations platform
AI Automation · Campaign Management · Bid Optimization · Performance Reporting
The client
A digital marketing organization managing paid acquisition across Meta and Google, with recurring campaign setup, creative production, optimization and reporting handled by an internal performance team.
Challenge
Campaign operations were highly manual. Teams spent significant time creating ad variations, configuring campaigns, adjusting targeting and bids, and compiling performance reports — slowing launch cycles and tying optimization to repetitive manual work.
Scope & features
- AI-generated ad copy
- Creative brief generation
- Automated campaign setup
- Campaign structure templates
- Bid and budget adjustments
- Performance-based optimization
- Meta Ads integration
- Google Ads integration
- Automated reporting
- Cross-channel performance monitoring
Solution
Built an AI-powered paid media operations system that automates campaign preparation, ad copy generation, optimization workflows and reporting across Meta and Google.
Outcome
Campaign launch time dropped by ~60%, ad copy generation was automated for ~80% of briefs, and daily performance reporting runs without manual input.
Tech stack
- Node.js
- Make.com
- OpenAI API
- Meta Ads API
- Google Ads API
- PostgreSQL
- Looker Studio
~60%
faster campaign launch
Start with an AI audit
A focused review of your operations, data and automation — and a prioritized roadmap with ROI estimates. The same entry point our long-term partners started from.
Talk to the team