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Marketing Operations / Enterprise Content / Digital Communications

Automated content distribution platform

Workflow Automation · Content Orchestration · AI-Assisted Publishing · API Integrations

The client

A multi-channel marketing organization managing recurring content distribution across several social platforms, with centralized approvals and multiple stakeholders involved in publishing.

Challenge

The content team published manually across separate platforms, creating repetitive work, inconsistent execution and dependency on individual team members. As content volume grew, keeping publishing cadence, approval control and cross-channel consistency became hard to scale.

Scope & features

  • Centralized content workflow
  • Automated multi-channel publishing
  • Approval-based content distribution
  • AI-assisted caption generation
  • Content calendar integration
  • Scheduled publishing
  • Cross-platform API integrations
  • Publishing status monitoring
  • Error and failed-post handling
  • Governance and access control

Solution

Built an automated content operations workflow that connects approved content sources with multiple publishing channels and manages distribution by predefined schedules and rules.

Outcome

The team saves 5–8 hours a week, depends far less on manual posting, and publishes consistently across channels without missed deadlines.

Tech stack

  • Make.com
  • OpenAI API
  • Meta Graph API
  • LinkedIn API
  • Telegram Bot API
  • Notion API
  • Google Sheets API

5–8 hrs

saved every week

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